Outfit Details: Brunch Tee | Cardigan | Jeans | Mint Moccs
I get asked about Arlo’s wardrobe all the time, so I rounded up my favorite places to find colorful, well-made baby clothes. It’s frustrating when options feel limited to stereotypical “boy” or “girl” palettes, so I look for brands that offer fresh colorways, playful prints and comfortable basics that work for any child. Below are the shops and pieces we reach for again and again.
Outfit Details: Baby Bird Onesie | Palm Print Hoodie | Green Bloomers | Green Striped Socks | Black Oxford Moccs
June & January
June & January is probably our most-worn brand. I love their color choices — bold and lively but slightly unexpected, not just primary colors. Their silhouettes are classic with subtle twists, so pieces feel special without being fussy. Arlo lives in their one-pieces like the tank shorty and the long-sleeve jumper. They also recently released striped pajamas that I’m obsessed with.
Outfit details: Green Sweatshirt | Denim Bomber Jacket | Cactus Shorts | Black Oxford Moccs
Lola & Stella
We only own a few pieces from Lola & Stella — like the cactus shorts — but I adore their prints. They offer lots of fruit, food and whimsical patterns, and many items are organic. Their prints make simple outfits feel fun and unique.
Outfit Details: Blue Sweatshirt | Cloud Cardigan | Blue Striped Pants | Mint Moccs
Primary
Primary is my go-to for affordable colorful basics. Their onesies, leggings and tees come in solid, saturated shades beyond the usual baby staples. They offer bundle discounts too, which is great for stocking up. We have many short- and long-sleeve onesies from Primary — they make dressing an active baby so much easier since shirts can ride up during play.
Outfit Details: Peach Tee from June & January | Striped Sweater (similar) | Denim Overalls | Green Booties
The Bonnie Mob
I love The Bonnie Mob for knitwear and special pieces. Their collections use color, pattern and lots of rainbows — a refreshing change from the overly neutral knits you see elsewhere. Their rompers and sweaters are excellent for holidays or first birthdays, and the knitwear is warm without being scratchy. They also have cute denim options.
Outfit Details: Striped Sweatshirt | Ice Cream Pants | Scarf | Pink Socks
Kira Kids
Kira Kids is great for graphic tees, sweatshirts and patterned bottoms. Their prints — ice cream, rocket ships and other kid-friendly themes — are well designed and never cheesy. The colors are lively and pair nicely with solid basics.
Outfit Details: “I Like You A Lot” Romper | Sweater | Striped Socks | Mint Moccs
Oh Joy for Target
Target’s general selection can be a bit narrow, but the Oh Joy collection stands out. The line uses mint and turquoise, fun patterns and cute details like knee patches, which make simple items feel fresh and modern.
Outfit Details: Sprinkle Onesie | Yellow Hoodie | Velour Joggers | Neon Pink Moccs
Baby Gap
Gap often has colorful stripes and playful basics. We have a stripe sweater from Baby Gap that remains a favorite, and I frequently check both sections of their shop for pieces that work for Arlo regardless of how they’re labeled.
Outfit Details: Striped Sweatshirt | Knee Patch Pants | Scarf | Neon Moccs
Freshly Picked
Freshly Picked is where we get almost all of Arlo’s shoes. They come in tons of colors, are easy to put on (no laces or Velcro), and the soft soles are ideal for early walkers. Plus, they’re durable and chew-proof — a bonus when babies like to gnaw on everything.
Outfit Details: Striped Sweatshirt | Ant Pants | Neon Pink Moccs | Neon Sunglasses
Outfit Details: Rainbow Sweater | Yellow Hoodie | Jeans | Blue Moccs
I’m planning to start sharing more outfit combos like these on Instagram because baby clothes are just too fun not to show off. I hope this list helps if you’re searching for colorful, kid-friendly clothing. If you have favorite brands I missed, tell me — I’m always on the lookout for new, playful finds!