If you haven’t noticed, I’m a little obsessed with ASOS. I get asked all the time how I find what I’m looking for among the thousands of products they add daily. After years of scouting the site weekly for photoshoots and outfit posts, I’ve refined my approach. Below are 21 practical tips to help you navigate ASOS, find the best deals, and discover those hidden gems—straight from one ASOS fan to another.
Search by Color
Within any category you can filter by specific colors. This is great when you want vibrant pieces rather than neutrals. You can pick one or several colors at a time, but note that color filters aren’t always exhaustive. For example, filtering within the shoes category for “pink” may show fewer items than searching “pink shoes” in the main search bar and then narrowing to shoes. If a color search doesn’t find what you expect, try the main search first.
Search by Product Name
ASOS often lists each color of an in-house style as a separate product entry. If you find a silhouette you love, search the product name in the main search bar to uncover other color options for the same style.
Search by Keywords
Use descriptive keywords for fabrics, finishes, and trends—words like “glitter,” “sequins,” or “scuba” will surface statement pieces quickly. If you’re shopping a trend, use its specific name (for instance “culottes” or “block heel”) to zero in on exactly what you want.
Conquer Sizing
Sizing can vary because ASOS carries its own brand plus many third-party labels. The size chart applies only to ASOS’s proprietary brand, so for other brands check the model’s listed size in the “Size and Fit” section and read the product’s fit notes to make a better decision.
Watch the Videos
ASOS includes short videos for most products. Watch them—they show movement, fit, and a more realistic color than some photos. Videos are especially useful for judging fabric weight and overall fit.
Narrow by Collection
Use the sidebar to narrow results by collection—Maternity, Petite, Plus + Curve, Tall, or Main Collection—so you only see items suited to your body type.
Buy The Look
If you love an outfit the model is wearing but the listing doesn’t include every item, use the “Buy The Look” feature. It links to the other pieces worn in the styling so you can recreate the full outfit.
Save For Later
“Save For Later” is one of ASOS’s best tools. I open multiple items in new tabs while browsing, then pare down my favorites and save them. If you select the size before saving, that size will be stored so you can add to cart quickly later. Keep in mind that items can leave the saved list once added to cart, and saved items without a specified size are useful for tracking restocks when your size is sold out.
Don’t Hesitate
While saved items can restock, popular items sell out fast—especially seasonal pieces. If you really want something, don’t wait too long or it might be gone.
ASOS Premier Shipping
For frequent shoppers, ASOS Premier (their equivalent of prime) is a great value. For an annual fee you get unlimited two-day delivery and free returns—handy if you like ordering multiple sizes to try at home.
Open the Bags Properly
When your order arrives, tear along the perforated line rather than cutting the bag open. That reveals a resealable adhesive strip so you can repack returns easily. Return labels are included inside, making returns straightforward.
Check Your Currency
ASOS lets you shop in different currencies. Because of exchange rates, some items can be cheaper when charged in pounds rather than dollars. Switch the currency (not the country) before checkout to compare prices, and use a currency converter to confirm any savings.
Save with Packs
If you shop basics, visit the “Packs SAVE” section for multi-packs of tees, sweatshirts, or leggings—these often come with a discount of up to around 20%.
Watch for Sales and Outlets
ASOS runs frequent sales and holiday promotions. Check the navigation banner for promos or browse the Outlet for discounts—further reductions often contain the best markdowns. Shop quickly during sales, as stock moves very fast.
Student Discount
Students can access a discount—usually around 10%—so be sure to verify eligibility if you’re enrolled.
Use Pinterest and Instagram for Inspiration
Check curated boards and follow ASOS’s Instagram accounts. ASOS often includes exact product codes in their social posts—searching those codes on the site brings the exact product up immediately. Regional ASOS accounts can be helpful too.
New In Sections and “What’s New” Sorting
ASOS updates multiple times daily. Visit “New In: Clothing” and “New In: Shoes & Accessories” to see the freshest items, or sort any category by “What’s New” to surface the latest arrivals first.
Explore ASOS Insiders
The ASOS Insiders are stylists who curate selections across different styles and body types. Find an Insider whose taste matches yours to discover handpicked items you’ll likely love.
Two-Piece Sets and Co-ords
ASOS has many matching sets—casual and dressier co-ords—which are easy, stylish options. Pieces are often available to buy individually if you prefer mixing and matching.
There you have it—my top tips for shopping ASOS smarter and finding better deals. Try a few of these methods next time you browse and you’ll likely save time and money while discovering more of what you love. If you have additional tips, share them—happy shopping!