I’m excited to introduce our newest collaboration: Tubby Todd x Studio DIY. Tubby Todd is a brand I’ve trusted since the day my son was born. Their bath products are made with simple, plant-based ingredients, which mattered to me as a parent. They’re gluten-free, dairy-free, certified cruelty-free and formulated without toxins, parabens, BPA, sulfates or artificial colors. Gentle yet effective, the range checks all the boxes. We use their ointment and lotion daily, and the whole family relies on their sunscreen and hair & body wash.
For this limited-edition release I worked with Tubby Todd to create a special Hair & Body Wash with a Studio DIY twist. We wanted bath time to feel like a celebration, so the bottle is covered in my signature sprinkles and the scent is nostalgic and festive: Vanilla Cake Smash. The design and fragrance are playful and meant to make ordinary routines feel like a little party.
This scent and packaging are available exclusively in Tubby Todd’s Extra Tubby size — my favorite. The larger bottle lasts much longer and includes a pump, which makes one-handed use easy for parents and gives kids the independence to pump their own body wash. It’s been wonderful to watch Arlo take charge of his own bath routine.
One of my favorite details is the tiny party hat we added to Tubby Todd’s signature moose logo — a small touch that makes the packaging feel extra celebratory.
Photos by Jeff Mindell
The Vanilla Cake Smash Hair & Body Wash is a limited-edition run, so once it’s sold out it won’t return. I’m thrilled to share this playful product with families and hope it brings a little more fun to your daily routines. Thank you for the support — I hope you love it as much as we do.